Been There, Done That!

With over 20 years in the business, I’ve worked in just about every area of healthcare communications.

I started on the client side, where I learned valuable lessons in how different departments work together. Then I moved to the agency side, where I climbed the ladder from copywriter to creative director.

I have expertise in US, EU, and global regions and across all channels and every phase of the product life cycle. I’ve worked on drugs, biologics, and devices.

Importantly, I’ve also worked closely with sales reps and know what they look for in agency materials–something agencies often overlook.

Additional Specialty in Oncology

Having cut my teeth on the first line lung cancer launch of Taxotere, I developed a specialty in oncology early in my career. From there, I helped to launch several other cancer drugs around the world.

Oncology is a changing landscape. It’s not just about tumor types anymore. It’s about nuances in tumor microbiology and biomarkers. Drugs are being designed for increasingly narrow groups of patients, which can result in runaway technical language that competes with the bigger ideas. This is a tough challenge I know how to face.

My Spirit Animal Is Cat

Who doesn’t like cat videos? I figured I had to include one here somehow. Besides, it’s true. I’ve been told I’m a cat.

Like a cat, I’m the independent soul you can count on to get things done. And if you tempt me with the right hoop, I’ll jump through it, whatever it takes.

I also like to build teams of cats: strong, independent folks who can be relied on to get things done well but also play together as a team. These are the kind of people I think we are going to need to invent original brand stories, to keep ahead of AI, and to compete in an industry that is just going to get more and more challenging.

No offense to dog lovers. But everyone knows that dogs are… well, just different from cats.